But don't get the wrong idea. This blog isn't about politics or government or any of that. It's about stuff, and more specifically the stuff you find in daily life living in a semi-rural post-industrial Beijing.
Stuff like this bag of Cheetos. You know, I always thought the idea of cheese flavoring was inextricably linked to the very heart of Cheetos. I guess that had something to do with the brand name sounding so much like "cheese." But when Cheetos came to China the brand had to undergo a little name change -- you know, they speak this whole other language here, called "Chinese" -- so now they call it 奇多, or "Qiduo."Now, 奇多 can mean any number of different things. The "qi" part could be translated as surprise, wonder, queer, odd or strange, while "duo" can mean excessive, numerous, or (also) odd. Well as a matter of fact these Cheetos are strange. They've abandoned the classical cheese doodle shape for a neat little ravioli-like puff. And, oh, yeah, the cheese? It's gone too. The flavors available range from chicken to steak to veggie shish-kabob. But no cheese.
Actually, "no cheese" is a fairly prevalent phenomenon here in Beijing. It's hard to find. The Wal-mart has some, but they only have Land-o-lakes medium cheddar and Kraft singles slices. I've tried to share my love of cheese with some of my friends and students here, but I've made no headway.
Milk is another story. I'm going to guess that when you think of milk you think of cartons, jugs, or, for my Canadian friends, 1.33 litre transparent bags. Well here the more common form of milk is the long-lasting kind, the kind you can keep on a shelf for months on end because milk is frankly not very popular either. So milk comes in boxes of twenty or so heavy duty paper foil bags. The milk is sweeter than American milk, and, actually, it's really delicious once you get used to it. Each bag of 242 mL is just enough to fill a standard glass, or to pour over a bowl of cereal.
Ah, Cereal. That daily part of your complete breakfast. Well, cereal's a luxury item here, and so far it hasn't gained much traction. I discovered my first cereal in China three months after I got here. There was a girl modeling the cereal, you know, like those people who demonstrate juice makers or knife sets. Well she was standing there with a tray of paper cups, each with about ten pieces of this Nestle cereal called "Milk and Egg Stars" inside. I was so happy to find it, I bought six boxes of cereal right there. Probably as much as everyone else who bought cereal put together.
I should say a few words about overpackaging in all this. I mean, you might have thought about it momentarily when I described the milk packaging, but you know, there's another side to the consumer equation -- waste. So, every corrugated cardboard box of milk has twenty individual sachets of milk, and I should also add that every box of cereal usually comes with two sachets of cereal. Cookies generally come with a tray that divides the cookies into little pods, but so do the Lay's and Pringles potato chips, here. You can buy sleeves of Lay's potato chips neatly arrayed in a sturdy plastic security tray. All of this goes without mentioning the KFC/McDonald's/Starbucks explosion. So packaging is a passion here, but I'm afraid with a rapidly-growing supermarket economy, China will soon have to face the demon of overpackaging head on or find itself swimming in piles of garbage like New York's Staten Island.
But now for a lighter note. Remember MSG? That oft-demonized food flavor additive? Is it a carcinogen? An addictive drug? An allergen? A curse? Well at Wal-Mart in 昌平 (Changping), it's got its own section, easily ten times the size of the cheese section, by way of comparison. Doing just a little research on MSG, I think it's safe to say that most experts and professionals agree that its biggest problem is it's just too darn tasty. Yeah, it's a salt, technically, so when you ingest it it's not necessarily going to be the most nutritious part of the meal, but, yeah, after you eat it you're going to feel full. That "full feeling" known as "Chinese food syndrome" has an explanation. After you eat a lot of delicious food, you feel full. Anyway, now I know why the Chinese food in China tastes so much better than that lousy American stuff. Hooray! MSG!














